As exciting as the brand is for packaging, bookend boxes designing can be a complicated process – but it doesn’t have to be. Your packaging requirements will vary depending on what you sell and where you sell it. Think about your target group and even take a group focus test. See how they interact with your packaging. What are the most significant problems?
Think of it as a marriage between practice and aesthetics. If you deviate too much from one direction, the other will weaken. The key is to look for the right balance that falls in the middle of your business and brand identity.
Packaging design is now as important as your product itself. Some tips will never hurt the marketing + design team. Packaging manufacturers have a wealth of knowledge about what can and cannot work in the market. Just miss a great learning opportunity!
Read on and listen to some of our luxury bookend boxes design tips for better packaging. The primary function of all packaging is to protect your product, but your main goal in the design process is to attract customers!
This entirely means that packaging is much more important than your brand product. Good packaging can strengthen your brand identity, communicate product information clearly, and target your audience.
Your packaging is the brand’s ambassador and makes you many sales. Here we have a few simple bookend boxes design tips to keep in mind.
Tips to Follow to Create Impressive Designs for Bookend Boxes
You need to display a clear vision of your brand identity simply. Below are a few essential questions you should be asking yourself.
What specific brand message do you want to send to customers? Does it reflect the atmosphere of your brand?
Do you want to be a premium and luxury brand or a quirky and playful one?
Would you like to be in nature?
What do you think your customers expect from your brand?
Social media has become a vast market. Companies want to create an online presence and gain customers from it. It has often become fashionable to open packages online, tell others about your shopping experience, etc.
Think of unique and elegant custom boxes with logo ideas that fit your brand and leave an unforgettable impression. If it suits your brand, you can be creative, funny, chic, or vintage.
Of course, the logo is an essential design element of your bookend boxes’ wholesale packaging. Your brand logo should not only set you apart from others but should also be easily recognizable.
An effective logo is responsible for fully representing your brand so that people remember your brand when and where they see it.
Color and style to suit your brand
When choosing colors for your brand, use colors that get a positive response from people, such as green, blue, pink, yellow, and red! These colors should match your products according to your brand.
Colors play an essential role in packing your box. Statistics show that 85% of shoppers are influenced to buy a product by color. Visual factors affect more than 90% of purchasing decisions. That color scheme is significant when packaging your product.
Choose the correct font
The font you use on the cover also conveys the message to your target audience. There are many possibilities. However, be sure to select a legible font. Traditional fonts are used to wrap the footers.
The trick is lettering or italics for a more formal and refined look. Large print creates a bold atmosphere. Which font you should use should be clear.
Please keep it simple
See that creating the perfect custom luxury packaging package involves many things. But there is yet one more thing you need to be careful not to overdo. Do not pack the product too much.
Your primary goal is to keep products safe and ready to ship to customers. It should also contain the necessary tips, warnings, and important instructions about the product.
The product and packaging must be perfectly synchronized. The packaging should add the product to the interior.
The packaging you use and the labels should match your product. The customer will also notice these things. Excessive spending on packaging instead of the product itself can significantly setback.
Use of packaging materials according to the product
If you find dangerous and vulnerable items, you must be very careful when packaging your products to ensure that customers receive your product safely. There are various custom bookend boxes designs to choose from.
You can use bubble wrap, thick paper, or cloth to protect the product. If your products do not require special care and attention, you can use colored paper or printing paper to wrap the product.
Use patterns and themes
Another way to improve the attractiveness of your common field is to use patterns to create focal points. For example, you can try a few large dots for a retro look.
You can use the chevron pattern on your packaging for a distinctive atmosphere. If your brand has a vintage atmosphere, you can use Art Deco designs. Do a bit of the packaging research, and you will be searching out different things. Don’t be afraid to experiment.
You can even combine styles and combine them. Be creative. Also, research and find out what other brands are doing when your competition.
Keep in mind the consumer’s perspective
You want to sell at the end of the day. Your packaging is designed to make it easier for customers and get their attention to your brand and product so you can increase your sales. The customer’s view should therefore be your priority.
When designing bookend boxes packaging, try to bring it to the consumer’s mind and see what elements need to be added or removed. This will make the design process more productive and deliver effective results in the long run.